What a year it was.

Not all that wander are lost. I felt lost at the beginning of the year; where am I going? What’s my purpose? What will be my legacy?

It’s a scary process to really look inside yourself, past all the expectations of people around you, past the disappointment if you fail, and past the stereotypes of working moms. I hated that I had to choose between being really and truly available for my family and being away.

I have been reflecting on the last five months in particular. I am thankful this year happened. I am grateful to be in an industry of such talent; especially the women that make up the Professional Women in Building and the young talent of the Young Leaders Council.

I am grateful that my family can rely on me for sick days, days off, cheering from the stands and volunteering. I am happier.

I am thankful that companies have put their trust in me as their communications partner. I am motivated.

As I am fueling up on black coffee, I am excited about 2018. Before I can move forward, I appreciate the past – the screw-ups, the accomplishments and the growth. Let the fire inside you be the light that guides you.

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I love Facebook Lead Ads.

When we get down to the nitty-gritty of business, it’s about quality leads. In home building, there was a time we would train to $700 per lead walking through the sales office door. We would spend big money in marketing before the downturn; TV, radio, print, billboards, direct mailer, and on and on and on.

I’ve been heavily involved with extensive marketing campaigns and there is one medium that I just love. Social. Specifically, Facebook Lead Ads. Often times, business owners and/or decision-makers believe an adequate social presence is regular posts and reputation management (and possibly direct customer care). While social post should be strategic, and regular; they should also be incorporated into the overall SEO plan.

More importantly, the ability to target – hyper pinpoint – your potential next lead is amazing. And cheap. And easy for the user. We have delivered high-quality leads to a home builder in the South for $7 – through Facebook. Any industry can do it. A restaurant partner of ours had their Grand Opening – and sold out both nights (obviously, not only due to social, but it helped).

Shoot us an email if you’d like to strategize on how this could work for your business!

we love our partners.

It’s pretty nice to decide who you want to work with. We tend to have partners that are pillars of the industry, go-getters who are down to Earth who get sh*t done. They know where they want to go – and we help get them there.

From real estate to restaurant, small business to government, we simplify complexities to make communication easy.

Word-of-mouth is the highest form of flattery, and here’s what some of our partners had to say here.

how we got started.

After fifteen years of climbing the corporate ladder, role-playing negotiations for raises and promotions, growing corporate teams and juggling office politics; I quit. I had accepted a dream position at a large real estate company in the hippest part of town. Offered more money than I had ever received before. And felt empty.

I wasn’t in the role long. Corner office with glass walls overlooking prestige, money and I found myself wanting to be somewhere else. It nagged at me for days. After working in new home sales, marketing assistant to the director of private and public home building companies and an award-winning creative agency, I wanted to do what I was good at – and be a great mom. Can’t I have it all?

In a moment I call my “mid-life crisis”, I reached out to people that I had built deep friendships and working relationships with to talk about working with me if I was on my own. You know what I heard? “What took you so long?!?!?”  With that, I started Colorado Modern Communication. We focus on small businesses in real estate, automotive, restaurant, government, and construction industries to help communicate. Simply.