When we get down to the nitty-gritty of business, it’s about quality leads. In home building, there was a time we would train to $700 per lead walking through the sales office door. We would spend big money in marketing before the downturn; TV, radio, print, billboards, direct mailer, and on and on and on.

I’ve been heavily involved with extensive marketing campaigns and there is one medium that I just love. Social. Specifically, Facebook Lead Ads. Often times, business owners and/or decision-makers believe an adequate social presence is regular posts and reputation management (and possibly direct customer care). While social post should be strategic, and regular; they should also be incorporated into the overall SEO plan.

More importantly, the ability to target – hyper pinpoint – your potential next lead is amazing. And cheap. And easy for the user. We have delivered high-quality leads to a home builder in the South for $7 – through Facebook. Any industry can do it. A restaurant partner of ours had their Grand Opening – and sold out both nights (obviously, not only due to social, but it helped).

Shoot us an email if you’d like to strategize on how this could work for your business!

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