Ask a MIRM

In the Nov/Dec issue of Sales + Marketing Ideas magazine, several new home sales and marketing experts who hold the MIRM (Master In Residential Marketing) designation weigh in on what you need to know to be ready for 2018.
ASK A MIRM: What should new home sales and marketing professionals be ready for in 2018?


Lauren Karsh, MIRM: The main focus for homebuilders in 2018 is an authentic voice and lead generation in social media. Social will begin to serve as a publishing outlet, not just a sharing platform. Why would our homebuying demographic leave their favorite social apps when they can get all the content they want in one place? Next, highly targeted ads for lead generation have proven effective and simple for homebuilders, reducing the number of clicks to a homebuilder’s website. Social channels offer a way to get in front of our demographic where they are with an authentic voice.”
Lauren Karsh, MIRM, CMP
Colorado Modern Communication –
Parker, Colo.

To read the full article, download the Sales + Marketing Ideas app on iTunes…/sales-marketing-id…/id1225615012… or GooglePlay….

2018: The Year of Communication

As I sat down to write down my goals for the new year, one theme kept emerging. In business, in marketing, at home, with children, and with strangers. It’s all about the communication. I look back on the year and realize how many things could have been solved quicker (or simpler) with good communication.

I took my kids out to lunch for the New Year and asked them what they wanted to continue doing or stop doing for 2018.  My oldest said she wanted to stop being bossy (and stop the negative communication).  My youngest said she wanted to be a better friend (and continue better communication).

Me? I wanted to stop cussing when I’m driving… seriously.  More importantly, I wanted to be transparent, authentic and honest – which may include “no”.  “No” to the wrong business partners, “no” to overscheduling and “no” to things I don’t agree with.

I saw an AdAge article about Facebook saying “no” to dark post advertising.  They want transparency in their paid ads, authenticity and honesty.  A lot of this comes from politics – but the public will be able to see who is paying for Facebook ads.  There has been a wave of agencies and clients that love dark posts.  I never have and I’m happy they are gone.


I guess in 2018, Facebook and I have something in common.