Ask a MIRM

In the Nov/Dec issue of Sales + Marketing Ideas magazine, several new home sales and marketing experts who hold the MIRM (Master In Residential Marketing) designation weigh in on what you need to know to be ready for 2018.
ASK A MIRM: What should new home sales and marketing professionals be ready for in 2018?


Lauren Karsh, MIRM: The main focus for homebuilders in 2018 is an authentic voice and lead generation in social media. Social will begin to serve as a publishing outlet, not just a sharing platform. Why would our homebuying demographic leave their favorite social apps when they can get all the content they want in one place? Next, highly targeted ads for lead generation have proven effective and simple for homebuilders, reducing the number of clicks to a homebuilder’s website. Social channels offer a way to get in front of our demographic where they are with an authentic voice.”
Lauren Karsh, MIRM, CMP
Colorado Modern Communication –
Parker, Colo.

To read the full article, download the Sales + Marketing Ideas app on iTunes…/sales-marketing-id…/id1225615012… or GooglePlay….

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