The Millennial Homebuyer

While I am one of the last years in the millennial market segment, I did not fit in that millennial box. I spend about four hours a day in the car – in between partner meetings – and extracurricular activities. I would be open to driving upwards of 45 minutes to an event that I thought was interesting.

What have I learned about marketing to the younger millennial segment? They don’t drive! What?! Literally, they don’t have a car. They are looking for homes that are near entertainment hubs, access to transportation, and communities with a sense of belonging.

We must go to where this market is. I am excited to partner with Highland Development Company’s West Line Village to bring an education event to Denver’s Milk Market.

This market segment needs to know why they should buy; that they don’t need $10,000 to buy a house; they can increase your personal wealth with real estate, and they can get a roommate to pay their mortgage.

I am looking forward to seeing how the results will be when we go to them. We can’t expect them to come to us.

Published by Lauren Karsh, MIRM, CMP, CSP

Lauren’s accolades include Denver Business Journal’s 2015 40 Under 40 Award, MAME 2014 Marketing Director of the Year and MAME Best Social Media Gold Awards in 2011, 2013, 2014, 2016 and 2017.

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