real estate – colorado modern communication

July 27, 2018July 27, 2018

Mid-Year Partner Update

What a summer it has been! I have been blessed to have the best partners – continuing to communicate simply and grow their businesses.

TRI Pointe Homes Colorado: As of this last week, TRI Pointe has surpassed 200 net sales in the Denver Metro market. Our goal is to continue organic growth in this market. This partnership has been so fun and seamless.

Ohana Grille Denver: I am so proud of this partnership! Our grassroots social marketing has been staggering. If you want Denver’s best hawaiian-fusion, Ohana Grille is where it’s at.

Epic Homes: I am so honored to be a part of Epic Homes. To date, this woman-owned homebuilding company has surpassed 30 plus new home sales in Arvada and Broomfield. So many exciting things on the horizon!

US Fence Solutions: My first national partnership, so I value this one on another level. Working on mission, vision, core values, logo, tags and tone – with a full asset redesign coming soon.

Springs Automotive Group: Obviously biased for this family-owned car dealership. It has been fulfilling to help with marketing, design and digital growth.

Shear Bella Salon and Spa: I love that Nichole has faith in me! On and off for seven years, we’ve been partnering in design, marketing, photography and social media for her salon. If you are looking for Parker’s best salon – Shear Bella is it!

Split Rail Fence: Giving a local fencing company a new look has been so rewarding. Currently, we are building business for their recently opened Colorado Springs yard, and Northern Colorado yard. To date, we’ve completed a full brand repositioning, new internal assets, exterior “Builder Brochure”, and three direct mailers.

Parade of Homes Denver: 2018 marks my third year with the Parade of Homes Denver, and I am excited for the years to come! We are boasting 75 homes in the HBA’s 75th Anniversary.

What’s new with me? I have been appointed to the Gifted and Talented Advisory Council for Douglas County Schools for the 2018-2019 school year. I plan to continue of the Professional Women in Building and Young Leaders Councils for the Home Builders Association of Metro Denver. The Parade of Homes starts in two weeks!

December 6, 2017December 6, 2017

I love Facebook Lead Ads.

When we get down to the nitty-gritty of business, it’s about quality leads. In home building, there was a time we would train to $700 per lead walking through the sales office door. We would spend big money in marketing before the downturn; TV, radio, print, billboards, direct mailer, and on and on and on.

I’ve been heavily involved with extensive marketing campaigns and there is one medium that I just love. Social. Specifically, Facebook Lead Ads. Often times, business owners and/or decision-makers believe an adequate social presence is regular posts and reputation management (and possibly direct customer care). While social post should be strategic, and regular; they should also be incorporated into the overall SEO plan.

More importantly, the ability to target – hyper pinpoint – your potential next lead is amazing. And cheap. And easy for the user. We have delivered high-quality leads to a home builder in the South for $7 – through Facebook. Any industry can do it. A restaurant partner of ours had their Grand Opening – and sold out both nights (obviously, not only due to social, but it helped).

Shoot us an email if you’d like to strategize on how this could work for your business!

December 5, 2017December 6, 2017

we love our partners.

It’s pretty nice to decide who you want to work with. We tend to have partners that are pillars of the industry, go-getters who are down to Earth who get sh*t done. They know where they want to go – and we help get them there.

From real estate to restaurant, small business to government, we simplify complexities to make communication easy.

Word-of-mouth is the highest form of flattery, and here’s what some of our partners had to say here.

December 5, 2017December 6, 2017

how we got started.

After fifteen years of climbing the corporate ladder, role-playing negotiations for raises and promotions, growing corporate teams and juggling office politics; I quit. I had accepted a dream position at a large real estate company in the hippest part of town. Offered more money than I had ever received before. And felt empty.

I wasn’t in the role long. Corner office with glass walls overlooking prestige, money and I found myself wanting to be somewhere else. It nagged at me for days. After working in new home sales, marketing assistant to the director of private and public home building companies and an award-winning creative agency, I wanted to do what I was good at – and be a great mom. Can’t I have it all?

In a moment I call my “mid-life crisis”, I reached out to people that I had built deep friendships and working relationships with to talk about working with me if I was on my own. You know what I heard? “What took you so long?!?!?” With that, I started Colorado Modern Communication. We focus on small businesses in real estate, automotive, restaurant, government, and construction industries to help communicate. Simply.