Mid-Year Partner Update

What a summer it has been! I have been blessed to have the best partners – continuing to communicate simply and grow their businesses.

TRI Pointe Homes Colorado: As of this last week, TRI Pointe has surpassed 200 net sales in the Denver Metro market. Our goal is to continue organic growth in this market. This partnership has been so fun and seamless.

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Ohana Grille Denver: I am so proud of this partnership! Our grassroots social marketing has been staggering. If you want Denver’s best hawaiian-fusion, Ohana Grille is where it’s at.

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Epic Homes: I am so honored to be a part of Epic Homes. To date, this woman-owned homebuilding company has surpassed 30 plus new home sales in Arvada and Broomfield. So many exciting things on the horizon!

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US Fence Solutions: My first national partnership, so I value this one on another level. Working on mission, vision, core values, logo, tags and tone – with a full asset redesign coming soon.

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Springs Automotive Group: Obviously biased for this family-owned car dealership. It has been fulfilling to help with marketing, design and digital growth.

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Shear Bella Salon and Spa: I love that Nichole has faith in me! On and off for seven years, we’ve been partnering in design, marketing, photography and social media for her salon. If you are looking for Parker’s best salon – Shear Bella is it!

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Split Rail Fence: Giving a local fencing company a new look has been so rewarding. Currently, we are building business for their recently opened Colorado Springs yard, and Northern Colorado yard. To date, we’ve completed a full brand repositioning, new internal assets, exterior “Builder Brochure”, and three direct mailers.

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Parade of Homes Denver: 2018 marks my third year with the Parade of Homes Denver, and I am excited for the years to come! We are boasting 75 homes in the HBA’s 75th Anniversary.

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What’s new with me? I have been appointed to the Gifted and Talented Advisory Council for Douglas County Schools for the 2018-2019 school year. I plan to continue of the Professional Women in Building and Young Leaders Councils for the Home Builders Association of Metro Denver. The Parade of Homes starts in two weeks!

2018: The Year of Communication

As I sat down to write down my goals for the new year, one theme kept emerging. In business, in marketing, at home, with children, and with strangers. It’s all about the communication. I look back on the year and realize how many things could have been solved quicker (or simpler) with good communication.

I took my kids out to lunch for the New Year and asked them what they wanted to continue doing or stop doing for 2018.  My oldest said she wanted to stop being bossy (and stop the negative communication).  My youngest said she wanted to be a better friend (and continue better communication).

Me? I wanted to stop cussing when I’m driving… seriously.  More importantly, I wanted to be transparent, authentic and honest – which may include “no”.  “No” to the wrong business partners, “no” to overscheduling and “no” to things I don’t agree with.

I saw an AdAge article about Facebook saying “no” to dark post advertising.  They want transparency in their paid ads, authenticity and honesty.  A lot of this comes from politics – but the public will be able to see who is paying for Facebook ads.  There has been a wave of agencies and clients that love dark posts.  I never have and I’m happy they are gone.

 

I guess in 2018, Facebook and I have something in common.

 

 

 

I love Facebook Lead Ads.

When we get down to the nitty-gritty of business, it’s about quality leads. In home building, there was a time we would train to $700 per lead walking through the sales office door. We would spend big money in marketing before the downturn; TV, radio, print, billboards, direct mailer, and on and on and on.

I’ve been heavily involved with extensive marketing campaigns and there is one medium that I just love. Social. Specifically, Facebook Lead Ads. Often times, business owners and/or decision-makers believe an adequate social presence is regular posts and reputation management (and possibly direct customer care). While social post should be strategic, and regular; they should also be incorporated into the overall SEO plan.

More importantly, the ability to target – hyper pinpoint – your potential next lead is amazing. And cheap. And easy for the user. We have delivered high-quality leads to a home builder in the South for $7 – through Facebook. Any industry can do it. A restaurant partner of ours had their Grand Opening – and sold out both nights (obviously, not only due to social, but it helped).

Shoot us an email if you’d like to strategize on how this could work for your business!